Digital Marketing Institute in Kochi

  

                                                         IPCS

                             Best digital marketing institute in Kochi

 

IPCS is the world’s leading technical training provider, This institution is started in 1990, so it has the experience of 33 years. In Kerala, it has branches in Trivandrum, Kochi, and Calicut. Outside Kerala, it has branches in Coimbatore, Chennai, and Madurai. Besides these, it has branches in Saudi, Dubai, Qatar, and Kenya.    We are the best training partner of NSDC,  Government of India.

     At present, the most trending job-oriented course and trending marketing method is Digital Marketing. Digital marketing is the way of marketing using digital technologies such as computers, mobile phones, etc. through a variety of online platforms.  It is to promote products, services, and so on. Now, this type of marketing practice is common all over the world. Digital marketing is the combination of Search Engine Optimization, Social Media Marketing, Search Engine Marketing, and so on.

     IPCS is the institute that provides the best digital marketing course in Kochi. It is situated at the center of Ernakulam, so everybody can easily access it.  We have different certificate courses for Digital Marketing based on time period. There is a 2-month certificate course in the digital marketing program, a 3-month professional diploma program, and 3 monthly Advanced Certificate Courses in Online Entrepreneurship. We are providing both online and offline sections for Digital Marketing. The teachers of our all institution are well experienced and trained, having many years of work experience. They can prepare you as a well-experienced digital marketing executive.

    Besides Digital Marketing courses, we offer many job-oriented certified training programs such as industrial automation, Software Development Training, Embedded, Building Management Systems, and  Automation Training. And also we are providing placement assistance after the completion of a course in top companies, After the completion, of the course, we are also provide a 2 to 6-month internship.

        

  We are providing a good calm ambiance for students for their perfect learning and also providing computers for those who do have not laptops. And also we are providing separate training rooms and equipment for other programs such as automation, embedded, etc. 

 

Digital Marketing means digital marketing is done through different marketing techniques.  They are

1. SEO (Search Engine Optimization)

      It is a way of marketing to provide awareness about products, services, and any to the public. In this modern world, there is no one without using social media. And there is nothing that is available on the online platform.  If we need anything first we will search in google and go through the first links that appear in the display.  The first link may be added, sponsored, or may be genuine, or fake.  Whatever it is, all our eyes will strike on the first link or like that apply on the first page. We never try to search for the next 2nd page.

Search Engine Optimization is the process of technique to appear the website link, service link, or any in the first position or first page of google page without ads when we search. Simply, we can say Search Engine Optimization is the process of improving the ranking and visibility of a website on search engines. The other aim of Search Engine Optimization is to drive more traffic to the website, thus our business will develop. SEO is practicing by searching keywords and researching top-ranked websites. There are different types of Optimization. On Page Optimization and Off Page Optimization. On-Page Optimization is done on the website pages by correcting the mistake and adding keywords having high search volume and low competition. Off Page, Optimization is done outside the website. One process in Off-page Optimization is adding backlinks.

2.SMM(Social Media Marketing) 

      Social media marketing is another strategy used in digital marketing to reach the business to the public through social media. There is no one in this world who cannot use social media. Now, all over the world all people are depending on social media for entertainment and to sustain a relationship. Almost all the time, all are spending their free time on social media such as Facebook, Instagram, Twitter, etc. Therefore it is the easiest way to find a path for business selling. Social Media Marketing is done by running ads and writing articles on social media about what we need to deliver. But all these methods will be successful only if the right content deliver to the right person at the right time. The right content, the right person, the right time, etc. All these can find out through different analyses using different tools. Thus our service can reach the right audience at right time.

3. SEM (Search Engine Marketing)

      Search Engine Marketing is the most effective way for growing business in the market filed. It is the process of making adds appear on the search pages based on payment. That is,it is the process of marketing a business using paid advertisements that appear on google search pages.The main difference between SEO and SEM is, SEM is paid search marketing where the business pays an amount to google for their ads to appear first on the page. But in SEO don't need to make payment for their ads, and the traffic that reaches the website.

There are different types of adds. Small text-based ads, product listing ads that are shopping ads, and product-based ads that include all details including price, quantity, etc.  Search Engine Marketing offers business owner to present their business or service in front of the motivated customers in the form of adds and thus the customer will reach there without any mental strain.  This is why search engine marketing became the most effective way for the growth of a business.

Keywords are the base of Search Engine Marketing.  When the customer enters the word that they are looking for, the search engine will show the ads related to the customer search.

We also provide a different training course for business development that uses in world wide. These all will help you to get a bright future as an employer and as a business owner.

For more enquires contact us

 

  IPCS Digital

4th flloor

Rajaji junction

Beejay tower

Rajaji Rd

Above pittappilil agencies

Shenoys 

Kochi

Pin.682035

Ph.9846770771